Baby Reni for Pop

Baby Reni is a multidisciplinary artist in Amsterdam, exploring her Southeast Asian heritage through youth and pop culture. Using “cuteness” as an aesthetic, she created glow-in-the-dark graphics inspired by the stars from her childhood bedroom ceiling. Baby Reni also runs the Baby Reni Foundation, a private art collection displayed in her home, where this campaign was shot.

The Baby Reni for Pop collection, featuring a T-shirt, cap, and skateboard, is available as part of our AW24 collection.

Video directed by Giacomo Speyart
Camera by Thieu Kessels
Music by Boudewijn Scholten
Styling by Merle van der Wal

Artworks featured in the video:
Toothpaste dog by Milena Anna Bouma
Leaves on ceiling by Karin Iturralde Nürnberg