Hugo Snelooper for Pop

Having been Pop Trading Company’s main photographer since day one, Hugo Snelooper has shot the Pop crew over a span of 10 years and documented the growth of the brand through his lens, but also the evolution of the core of our brand, the riders.
This capsule highlights a mix of photo’s taken over a long period of time, showcasing the characters of those that make Pop what it is today.

Hugo Snelooper for Pop is part of our SS23 collection and will be available saturday the 4th of February in our Amsterdam store
on our online store and at select retailers around the globe.