Pop Trading Company and Martens and Martens

Martens and Martens is a family brand that has a history of product design by Klaartje Martens with graphic designs by her father, Karel Martens. A renowned Dutch graphic designer and typographer.

Karel is celebrated for his influential contributions to visual communication over several decades. His work blends typography, color, and form, reflecting a unique artistic vision across various projects, including book covers, posters, and visual identities. Karel’s designs showcase radical simplicity, meticulous attention to detail, and a willingness to experiment with unconventional techniques.

The collection features exciting collaborations that bring Karel’s distinctive graphics into new contexts, resulting in a dynamic visual language.

Photography by Eva Roefs