Pop and Timex help out those who tend to be behind on time by moving the hour marks back one hour. With the image of the stereotypical skateboarder in mind, we wanted to shift the perspective of the traditional hour marks in a way where it looks like one has to hurry. Although fully functional, the design tricks the standard positioning of numbers on a watch and takes notes from the bauhaus by creating a watch which can’t be read in a quick glance.

Director: Patrick Louwerse
Production Company: Artillerie
Executive Producer: Philippe Avendaño Vera
DOP: Thomas Van krugten
1st AC: David Koster
Gaffer: Berend Holskamp
Production Design: Jorn van der Putte, A Small Gang Studio
A Small Gang Crew: Lucas de Bruin, Pepin Steenkamp, Rafael van Hoften
Production Manager: Sara Vallis
Edit/VFX: Patrick Louwerse
Grading: Joppo in de Grot
Music: Efrem Angela
Sounddesign: Sharkee

Cast: Alex Raymaekers, Bastiaan van Zadelhoff, Jaïr Gravenberch, Pascal Moelaert, An Vo, Logan Da Silva Ortiz